In December TV ads for diamond jewelry say variations of the same thing:
Men: Your woman will only know you love her if you buy her diamonds.
At the same time, they are hoping the women will think:
I will only know my man loves me if he buys me diamonds.
My husband does not need to, or feel the need to, prove he loves me — he shows me in many ways each day. I feel sorry for husbands and wives who think that proof is required.